Note: My study focusses on how women watch music videos and how this affects them > No scope for looking at how men watch and how men’s perspectives of women in music videos affects women in society
Is it a problem that I don’t personally watch mainstream music videos? Does this create a distance between myself and my participants?
- Why don’t I watch them?
- Academic snobbery?
- How do I feel when I see these images
Relevance of portable multi-media devices for music video consumption
Are music videos only consumed by a younger generation?
- Is this problematic?
- How do audience members talk to each other about music videos?
Methods to research
Ethnography, Discourse Analysis, Phenomenology
I am not asking how particular videos are understood by my participants or how they make them act, but how they make them feel > What does this even mean?
My research isn’t hypersexualisation good v bad. but how do women respond to it? What does that tell us, how does it aid our understanding.
- Think about fundamental research questions
- Mindmap thesis as a whole
- Mindmap work due for Ann
- How do women understand ‘Raunch Culture’?
- Establish this through surveys and interviews, focus groups and womens’ responses to the ‘artefacts’ of Raunch culture, textural analysis of these artefacts and my own autoethnographic enquiry
- Does it makes sense to use a framework which conceptualises raunch culture as a structure or ideology
- How do women talk about it?
Desire to make my research available to women outside academia
- Could I produce a fact sheet?
- Blog entry?
- Would this be patronising? – Could ask participants how they would prefer to access the info
Concept of Betroffenheit (van Zoonen pg.129)