Research Methods

Methods to use

  • Interviews
  • Focus Groups
  • Adverts
  • Asking participants to bring image they feel defines ‘sexy’ or ‘sexualised’
  • Own media analysis

Interpretivist methodology

  • What are people telling you?
  • What are they not telling you?
  • Why/how are they telling you things?

Interview questions

  • Why did you chose to participate?
  • I am asking less about feelings than opinions

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